Exergaming, the UK government and Aardman Studios

aardmann-studios

The UK government has released a new anti-obesity ad using the services of Aardman Studios (of Wallace and Gromit fame). This in itself isn’t so interesting, other than seeing the Aardman crew’s intelligence and unique skills directed into a Health initiative, but seeing how they are promoting active gaming/exergaming in the ad certainly is!
This seems to be an about-turn for the UK government but regardless of its motivations, the current ad is certainly a welcome endorsement for exergaming. The full report is at the Guardian

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