Health, Fitness and Games: Serious Fun.

The G4H 2010 Boston conference is over and has already been hailed a tremendous success. This is the 6th G4H conference,  with this year’s event being split across two main venue areas. The outside area encompassed the specialised “Exergaming Zone” created by our US partner Exegame Fitness USA. The Exergame Zone was incredibly popular plus being integral to demonstrating the physical ‘real world’ incarnations of Exergaming. A contest, ‘One Million Steps’ was instituted to raise money for charity and to energize participants at the conference. The...

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Serious money in Serious Gaming

The South Korean government has pledged to invest 80 billion Won (US$63m) into the nation’s growing serious games market – http://bit.ly/fPN0v “The government expects these investments will catalyse the nation’s Serious Games sector growth to reach a market value of $400 million by 2012.” The South Korean government and associated partners are to be applauded for the foresight. The market in Serious Gaming, Gaming for Health and Exergaming seems patently obvious, I hope the Australian government is being approached by lobby groups and can take some inspiration...

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