Exergaming: Playtime for Adults.
PLAY. This is certainly not a word that requires further explanation, at least it shouldn’t be! I personally think PLAY has become something of a 4 letter word, at least for adults. Us ‘grown ups’ would not normally associate play with an adult activity, children play and adults, well what do adults do? We hardly promote “I’m off to the gym to play” or “I’m off to play in my mixed martial arts class” nope we ‘workout’. Even our play is a derivative of work. Do we actually just play anymore, indeed, was there ever a time when adults we were allowed to play,...
read moreSerious money in Serious Gaming
The South Korean government has pledged to invest 80 billion Won (US$63m) into the nation’s growing serious games market – http://bit.ly/fPN0v “The government expects these investments will catalyse the nation’s Serious Games sector growth to reach a market value of $400 million by 2012.” The South Korean government and associated partners are to be applauded for the foresight. The market in Serious Gaming, Gaming for Health and Exergaming seems patently obvious, I hope the Australian government is being approached by lobby groups and can take some inspiration...
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